How Ebooks Are Becoming Big Business
Selling eBooks is, without doubt, one of the most viable and legitimate means of making good money online. However, it often necessitates a lot of hard work as well as plenty of dedication to succeed, and can sometimes take prospective entrepreneurs years to be successful. When all is said and done however, the potential ROI (return on investment) you can obtain will definitely be worth be it. Typically, everything that is published online is automatically copyrighted, so you will never have to worry about missing out on any royalties you earn. You should however be aware of the fact that the internet is akin to the Wild Wild West in that anything you publish that is of any value will likely be ripped off regardless of any laws in place. To combat this, it is advisable to brand everything you create (some authors even use watermarks) so that any theft and unauthorized distribution will be like free publicity for your brand.
Lead capture technique vs. direct eBook selling
Generally speaking, there are two main options when it comes to promoting and selling your eBooks online. These are lead capture and direct selling. In the lead capture model, you will either have to invest in a 3rd party online marketing tool and set up a lead capture web page, or build the page and capture yourself. The latter will provide details on the products you are selling to entice them to prospective buyers to fill a form with their contacts. Once they do so, they will download a free teaser, which will motivate them to buy the entire book. To promote your lead capture page, you can utilize PPC ads, banner ads, email marketing or even social media networks. Alternatively, you can opt to sell your eBooks directly through outlets such Amazon KDP, Clickbank or even off your own website using a service like PayHip. In this given strategy, you may need to set up a blog, and grow your following to market your products. You can also do the same on social media in relevant niche pages.
What Else do I need to be Successful?
Whichever model you decide to go with, you will need to establish a brand. To do this, you will need to build up your social profiles around the product, brand, or company you want to promote/sell. You will also need to find a website and website template (there are even templates for Ebook sellers). A how-to guide for WordPress will be posted below. After this is complete and you have your site built, you will need to write your ebook and find a high quality ebook cover design to use. In order to write your ebook, you will of course need a topic. This can be the most difficult part for a marketer, because what on earth could you possible write about that someone would buy? Quite a bit as it turns out.
WordPress Setup Guide
We know, you are anxious to get into the meat and potatoes of how to get started, but we felt those were some things you needed to know first. Next we will discuss what categories to get into that are the most profitable for many.
What are the Best Categories to Get Into?
Naturally, there are some bestselling categories (referred to as “niches”) that tend to earn massive amounts to those who can market to their audiences successfully. These niches tend to be the most popular but also have the most competition, as everyone is vying for a piece of the pie.
Recipes
Recipes are certainly winners, and can allow successful cookbook ebook sellers to rake in a consistent and regular income over time. Nowadays most individuals prefer having a recipe close at hand as they cook, and an eReader is much more convenient than using a hard copy cookbook. If you are good at making excellent recipes, you can definitely make a good business here. This niche also works great with the lead generation model of the ebook business (more on that below).
How-Tos & Self Improvement
People always need solutions to the various issues or predicaments they may be experiencing. Additionally, newer technologies are constantly emerging, not to mention new products and discoveries. Because of this, there is a never ending stream of questions asked online. It is your job, as the marketer, to find the ones that people will pay to know the answer to. For example, “how make money online” is a huge niche that gets thousands of searches per month. Making an ebook about how to make money online and marketing it correctly would almost guarantee you a massive revenue stream.
Health & Fitness
Virtually everyone is obsessed with their health and fitness, and this eBook niche is always in high demand. It is also one of the most competitive niches to get into, and is not recommended for a beginner. Sellers in this industry have massive budgets, and typically an ebook would be used as a lure to get people to opt in and give out their email address or other contact details so they could be sold to further.
Lifestyle & Home Improvement
This is another bestselling eBook category. Styles, designs and trends are always evolving, and many people who live in commonplace homes are always keen on improving them and their surroundings on the cheap. A good place to market something like this would be on Pinterest, where people who enjoy trendy, artistic, and lifestyle niches congregate and are highly active.
