How Ebooks Are Becoming Big Business

Selling eBooks is, without doubt, one of the most viable and legitimate means of making good money online. However, it often necessitates a lot of hard work as well as plenty of dedication to succeed, and can sometimes take prospective entrepreneurs years to be successful. When all is said and done however, the potential ROI (return on investment) you can obtain will definitely be worth be it. Typically, everything that is published online is automatically copyrighted, so you will never have to worry about missing out on any royalties you earn. You should however be aware of the fact that the internet is akin to the Wild Wild West in that anything you publish that is of any value will likely be ripped off regardless of any laws in place. To combat this, it is advisable to brand everything you create (some authors even use watermarks) so that any theft and unauthorized distribution will be like free publicity for your brand.

Lead capture technique vs. direct eBook selling

Generally speaking, there are two main options when it comes to promoting and selling your eBooks online. These are lead capture and direct selling. In the lead capture model, you will either have to invest in a 3rd party online marketing tool and set up a lead capture web page, or build the page and capture yourself. The latter will provide details on the products you are selling to entice them to prospective buyers to fill a form with their contacts. Once they do so, they will download a free teaser, which will motivate them to buy the entire book. To promote your lead capture page, you can utilize PPC ads, banner ads, email marketing or even social media networks. Alternatively, you can opt to sell your eBooks directly through outlets such Amazon KDP, Clickbank or even off your own website using a service like PayHip. In this given strategy, you may need to set up a blog, and grow your following to market your products. You can also do the same on social media in relevant niche pages.

What Else do I need to be Successful?

Whichever model you decide to go with, you will need to establish a brand. To do this, you will need to build up your social profiles around the product, brand, or company you want to promote/sell. You will also need to find a website and website template (there are even templates for Ebook sellers). A how-to guide for WordPress will be posted below. After this is complete and you have your site built, you will need to write your ebook and find a high quality ebook cover design to use. In order to write your ebook, you will of course need a topic. This can be the most difficult part for a marketer, because what on earth could you possible write about that someone would buy? Quite a bit as it turns out.

WordPress Setup Guide

We know, you are anxious to get into the meat and potatoes of how to get started, but we felt those were some things you needed to know first. Next we will discuss what categories to get into that are the most profitable for many.

What are the Best Categories to Get Into?

Naturally, there are some bestselling categories (referred to as “niches”) that tend to earn massive amounts to those who can market to their audiences successfully. These niches tend to be the most popular but also have the most competition, as everyone is vying for a piece of the pie.

Recipes

Recipes are certainly winners, and can allow successful cookbook ebook sellers to rake in a consistent and regular income over time. Nowadays most individuals prefer having a recipe close at hand as they cook, and an eReader is much more convenient than using a hard copy cookbook. If you are good at making excellent recipes, you can definitely make a good business here. This niche also works great with the lead generation model of the ebook business (more on that below).

How-Tos & Self Improvement

People always need solutions to the various issues or predicaments they may be experiencing. Additionally, newer technologies are constantly emerging, not to mention new products and discoveries. Because of this, there is a never ending stream of questions asked online. It is your job, as the marketer, to find the ones that people will pay to know the answer to. For example, “how make money online” is a huge niche that gets thousands of searches per month. Making an ebook about how to make money online and marketing it correctly would almost guarantee you a massive revenue stream.

Health & Fitness

Virtually everyone is obsessed with their health and fitness, and this eBook niche is always in high demand. It is also one of the most competitive niches to get into, and is not recommended for a beginner. Sellers in this industry have massive budgets, and typically an ebook would be used as a lure to get people to opt in and give out their email address or other contact details so they could be sold to further.

Lifestyle & Home Improvement

This is another bestselling eBook category. Styles, designs and trends are always evolving, and many people who live in commonplace homes are always keen on improving them and their surroundings on the cheap. A good place to market something like this would be on Pinterest, where people who enjoy trendy, artistic, and lifestyle niches congregate and are highly active.

What Has Been Happening With Online Jobs?

With the rise of the internet over the past year, the necessity for internet-based jobs has exploded. From Internet Security, to Digital Marketing, to Brand Management, businesses are finding holes in their employment roster that need filling with the times, and savvy job-seekers are finding themselves suddenly very much in demand.

Internet Security

Internet security (infosec) has been thrust into the limelight over the past couple of years, but has actually been around since the 90’s. Glorified by movies like Hackers and The Matrix, the shadowy world of Information Security is not quite as thrilling as it sounds in the movies, but can be very exciting (and profitable) none the less. Recently, attacks like the hack of Sony have highlighted how vulnerable even large companies (and governments) are to online criminals and ill-doers. To save themselves from the embarrassment of being hacked, companies have been scrambling to hire Information Security Professionals in droves. Because of the high demand and relative scarcity of qualified professionals, an information security analyst can make upwards of $78,000 per year, which is not bad for a beginning position. Some companies have chosen to outsource their infosec to firms which have begun springing up to fill the job spaces, and it is therefore important to know what the best information security firms of 2016 are. We will not write them all down so you can just click that link to find them.

Digital Marketing

With over 85% of the worlds population shopping online, it is not a surprise that internet marketers have been raking in cash in the droves. Companies have also been rapidly switching to online marketing to coincide with their physical stores and keep up with their competition. This has created huge competition in the online market, which has in turned spawned SEO’s (search engine optimization experts) who are experts at ranking websites in Google. Obviously this gives the recipient a huge advantage, because they appear first for things their potential clients are looking for already. Typically, internet marketers make around $65,000 per year, but the industry is growing rapidly, as more and more businesses see the demand for this very specific profession. Like information security, specialized SEO companies like apacheseo.com are springing up everywhere. They typically provide clients with ranking solutions and other optimization and marketing options (pay per click, email marketing, and media management).

Brand/Reputation Management

Brand management goes hand-in-hand with SEO, but differs in the fact that it is more about managing the online reputation of a client. These services are somewhat less known, but are becoming increasingly popular with the creation of sites for scam reports and negative comments about businesses. Some might wonder if reputation management is worth it, but as we will explain, it is better to pay in most cases then to let it sit.

Normally these review sites would seem like a good idea, but competitors are increasingly trying to get an unfair advantage by slandering their competitions name. In these cases, a bad review or negative comment can impact a business extensively, and it is therefore important for the effected business to hire a professional reputation management service to take care of it. These professionals will outrank, or just get rid of the listing all together, restoring the companies name in the eyes of the public. This can make the difference between 100’s of thousands of dollars in income in some cases, so it is not surprising that reputation management can cost between $2,000 and $20,000 per month depending on the severity of the case.

Category: Digital Jobs

The Business of Ebooks